Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
Jennifer K. D’Angelo, Kristin Diehl, Lisa A. Cavanaugh
| Year of publication: |
2019
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|---|---|
| Authors: | D'Angelo, Jennifer K. ; Diehl, Kristin ; Cavanaugh, Lisa A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 4, p. 750-773
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| Subject: | customization | social distance | social influence | social network | need for uniqueness | product examples | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucz019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120643