Lead offer spillovers
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur
| Year of publication: |
2019
|
|---|---|
| Authors: | McGranaghan, Matthew ; Liaukonyte, Jura ; Fisher, Geoffrey ; Wilbur, Kenneth C. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 4, p. 643-668
|
| Subject: | price promotions | consumer search | attention | spillovers | field experiments | laboratory experiments | Spillover-Effekt | Spillover effect | Experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012059808