Lead users, suppliers, and experts : the exploration and exploitation trade-off in product development
Year of publication: |
2014
|
---|---|
Authors: | Tsinopoulos, Christos ; Al-Zu'bi, Zu'bi M. F. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 6-20
|
Subject: | lead users | suppliers exploration | exploitation | product experts | trade-off | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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