Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Year of publication: |
2012
|
---|---|
Authors: | Simkin, Lyndon ; Dibb, Sally |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 1, p. 45-54
|
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Führungskräfte | Managers | Arbeitsgruppe | Team | Wettbewerbsvorteil | Competitive advantage | Wirtschaftskrise | Economic crisis |
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