Leading a multinational is history in practice : the use of invented traditions and narratives at AkzoNobel, Shell. Phillips and ABN AMRO
Year of publication: |
2013
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Authors: | Kroeze, Ronald ; Keulen, Sjoerd |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 55.2013, 8, p. 1265-1287
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Subject: | leadership | narrative | oral history | tradition | symbols | invention of tradition | Narrative Methode | Narrative method | Multinationales Unternehmen | Transnational corporation | Erfindung | Invention | Geschichte | History | Führungsstil | Leadership style | Wirtschaftsgeschichte | Economic history |
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