Leading digital transformation through an Agile Marketing Capability : the case of Spotahome
Ludovica Moi, Francesca Cabiddu
| Year of publication: |
2021
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|---|---|
| Authors: | Moi, Ludovica ; Cabiddu, Francesca |
| Published in: |
Journal of management & governance. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1572-963X, ZDB-ID 2016991-7. - Vol. 25.2021, 4, p. 1145-1177
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| Subject: | Agile Marketing Capability | Marketing capabilities | International marketing | Digital business | Single-case study | Marketing | Digitalisierung | Digitization | Internationales Marketing | Wettbewerbsvorteil | Competitive advantage | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10997-020-09534-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656540