Learning about customers : managing B2B alliances between small technology startups and industry leaders
Year of publication: |
2013
|
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Authors: | Perez, Lourdes ; Whitelock, Jeryl ; Florin, Juan M. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 431-462
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Strategische Allianz | Strategic alliance | Key-Account-Management | Key account management | Kundenanalyse | Customer analysis | Lernende Organisation | Learning organization | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Industrie | Manufacturing industries | Marktführer | Market leader | Längsschnittanalyse | Longitudinal analysis | 2006-2007 |
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