Learning and pricing models for repeated generalized second-price auction in search advertising
Wei Yang, Baichun Xiao, Lifang Wu
| Year of publication: |
2020
|
|---|---|
| Authors: | Yang, Wei ; Xiao, Baichun ; Wu, Lifang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 282.2020, 2 (16.4.), p. 696-711
|
| Subject: | DKW Inequality | Learning and earning | Reserve price | Revenue management | Search advertising | Revenue-Management | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Preismanagement | Pricing strategy | Suchmaschine | Search engine | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.09.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157956