Learning by exporting for marketing innovation
Elena Golovko, Cindy Lopes-Bento and Wolfgang Sofka
| Year of publication: |
2023
|
|---|---|
| Authors: | Golovko, Elena ; Lopes Bento, Cindy ; Sofka, Wolfgang |
| Subject: | Learning-by-exporting | marketing capabilities | marketing innovation | technological capabilities | treatment effects analysis | Innovation | Marketing | Lernprozess | Learning process | Exportwirtschaft | Export sector | Theorie | Theory | Lernende Organisation | Learning organization | Kausalanalyse | Causality analysis | Export |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2022.2161874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294931