Learning by simulation - computer simulations for strategic marketing decision support in tourism

This paper describes the use of corporate decision and strategy simulations as a decision-support instrument under varying market conditions in the tourism industry. It goes on to illustrate this use of simulations with an experiment which investigates how successful different market segmentation approaches are in destination management.(...)

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Year of publication:	2003-07-01
Authors:	Buchta, Christian ; Dolnicar, Sara
Publisher:	Wirtschaftsuniversität <Wien>
Subject:	Marketing \| marketing \| Simulation \| simulation \| Strategisches Management

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Extent:	6144 bytes 22 p. application/pdf
Series:	Universitätsbibliothek Wien - Working Papers Arbeitspapier ; 2003, 81
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Marketing. Other aspects ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844707