Learning from data : an empirics-first approach to relevant knowledge generation
Year of publication: |
2023
|
---|---|
Authors: | Golder, Peter N. ; Dekimpe, Marnik G. ; An, Jake T. ; Heerde, Harald J. van ; Kim, Darren S. U. ; Alba, Joseph W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 319-336
|
Subject: | empirical generalizations | empirical research | marketing theory | relevance | research methods. | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Marketingtheorie | Marketing theory | Empirische Methode | Empirical method | Bibliometrie | Bibliometrics | Wissensmanagement | Knowledge management |
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