Learning from data : an empirics-first approach to relevant knowledge generation
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, and Joseph W. Alba
| Year of publication: |
2023
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|---|---|
| Authors: | Golder, Peter N. ; Dekimpe, Marnik G. ; An, Jake T. ; Heerde, Harald J. van ; Kim, Darren S. U. ; Alba, Joseph W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 319-336
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| Subject: | empirical generalizations | empirical research | marketing theory | relevance | research methods. | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Marketingtheorie | Marketing theory | Empirische Methode | Empirical method | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221129200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245094