Learning from experiments involving users in service innovation
Peter R. Magnusson
| Year of publication: |
2006
|
|---|---|
| Authors: | Magnusson, Peter |
| Published in: |
Involving customers in new service development. - London : Imperial College Press, ISBN 978-1-86094-669-1. - 2006, p. 143-158
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Innovation | Dienstleistungsmarketing | Services marketing | Testmarkt | Test market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593228