Learning judgment benchmarks of customers from online reviews
Xingli Wu, Huchang Liao
| Year of publication: |
2021
|
|---|---|
| Authors: | Wu, Xingli ; Liao, Huchang |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 1436-6304, ZDB-ID 1467029-X. - Vol. 43.2021, 4, p. 1125-1157
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| Subject: | Purchasing decision | Online review | Preference learning | Marginal value function | Judgment benchmark | Benchmarking | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bewertung | Evaluation | Lernprozess | Learning process | Online-Marketing | Internet marketing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s00291-021-00639-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012664101