Learning product characteristics and consumer preferences from search data
Luis Armona, Greg Lewis, Georgios Zervas
| Year of publication: |
2025
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|---|---|
| Authors: | Armona, Luis ; Lewis, Gregory ; Zervas, Georgios |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 4, p. 838-855
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| Subject: | e-commerce | search | demand estimation | transfer learning | embeddings | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Lernen | Learning | Nachfrage | Demand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015443334