Lebensstilanalysen in der strategischen Marktforschung
Marianne Reeb
| Year of publication: |
1998
|
|---|---|
| Authors: | Reeb, Marianne |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Marketingmanagement | Marketing management | Systemtheorie | Systems theory | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XIV, 192 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss., 1996 |
| ISBN: | 3-8244-6576-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000979233