Lee, Cadogan, and Chamberlain : an excellent point ... but what about that iceberg?
Edward E. Rigdon
| Year of publication: |
2013
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|---|---|
| Authors: | Rigdon, Edward E. |
| Other Persons: | Lee, Nick (reviewed) ; Cadogan, John W. (reviewed) ; Chamberlain, Laura (reviewed) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 1, p. 24-29
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010118855