Left-digit effect in tourists’ price evaluations : the moderating role of price level and composite price
Suiwen (Sharon) Zou and James F. Petrick
| Year of publication: |
2021
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|---|---|
| Authors: | Zou, Suiwen ; Petrick, James F. |
| Subject: | psychological pricing | left-digit effect | price level | composite price | prospect theory | Preisniveau | Price level | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Prospect Theory | Prospect theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520957418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625572