Left or right? : the effect of spatial location of price discount framing on consumers' responses
Hui Zeng, Hao Xu, Zhenpeng Yu and Liaogang Hao
| Year of publication: |
2025
|
|---|---|
| Authors: | Zeng, Hui ; Yu, Zhenpeng ; Hao, Liaogang |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 35.2025, 3, p. 367-398
|
| Subject: | anchoring effect | Discount location | perceived value | price discount framing | purchase intention | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Prospect Theory | Prospect theory | Verkaufsförderung | Sales promotion | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2025.2497760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015550541