Legal considerations applying to consumer decision making and purchase behavior - part 1
volume editor: Maureen (Mimi) Morrin, Ph.D. ; contributors: Jerre B. Swann, J.D., Aradhna Krishna, Ph.D., Glenn L. Christensen, Ph.D.
| Year of publication: |
2015
|
|---|---|
| Authors: | Jacoby, Jacob ; Swann, Jerre B. ; Krishna, Aradhna ; Christensen, Glenn L. |
| Other Persons: | Morrin, Maureen (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 6
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenrecht | Trademark law | Werbebeschränkung | Advertising regulation | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxviii, 268 Seiten Illustrationen |
|---|---|
| Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444742