Legal considerations applying to consumer decision making and purchase behavior - part 2
volume editor: Gita V. Johar, Ph.D. ; contributors: C. Samuel Craig, Ph.D., Naresh K. Malhotra, Ph.D.
| Year of publication: |
2015
|
|---|---|
| Authors: | Jacoby, Jacob ; Craig, C. S. ; Malhotra, Naresh K. |
| Other Persons: | Johar, Gita V. (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 7
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenrecht | Trademark law | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvii, 265 Seiten Illustrationen |
|---|---|
| Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011444749