Legends in marketing: Naresh K. Malhotra
series editor: Jagdish N. Sheth
| Year of publication: |
2011
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Other Persons: | Sheth, Jagdish N. (ed.) |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Naresh K. Malhotra | Marketingtheorie | Marketing theory |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Erschienen: 1 - 9 Nebent.: Naresh K. Malhotra |
| ISBN: | 978-81-321-0517-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009300114