Leitfaden Data Driven Marketing
Gabriele Braun, Torsten Schwarz, Herausgeber
| Year of publication: |
2015 ; 1st ed
|
|---|---|
| Other Persons: | Braun, Gabriele (ed.) ; Schwarz, Torsten (ed.) |
| Publisher: |
Waghäusel : Marketing Börse |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data | Data Mining | Data mining | Webanalyse | Web analytics | Deutschland | Germany | Online-Marketing | Big Data | Datenanalyse | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 1 Online-Ressource (417 pages) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Enthält zahlreiche Beiträge Abweichender Titel: Data Driven Marketing |
| ISBN: | 978-3-943666-20-5 ; 978-3-943666-07-6 ; 978-3-943666-07-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011838008