Lernbuch Marketing
D. Bott ; R. T. Peterson ; A. A. Whatley
| Year of publication: |
1981
|
|---|---|
| Authors: | Bott, Dietrich ; Peterson, Robin T. ; Whatley, Arthur A. |
| Publisher: |
München [u.a.] : Hanser |
| Subject: | Marketing | Einführung |
| Extent: | 269 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Orig.-Ausg. u.d.T.: Peterson, Robin T.: Marketing in action |
| ISBN: | 3-446-13021-7 |
| Source: |
Persistent link: https://www.econbiz.de/10003999730