Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français

In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

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Year of publication:	2008
Authors:	Krémer, Florence ; Viot, Catherine ; Roux, André Le ; Poncin, Ingrid
Published in:	Reflets et perspectives de la vie économique. - De Boeck Université. - Vol. XLVII.2008, 2, p. 61-70
Publisher:	De Boeck Université
Subject:	counterfeit goods \| attitude toward counterfeiting \| measurement scale

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005553954