Less saturated, more eco-friendly : color saturation and consumer perception of product sustainability
Marco Pichierri, Giovanni Pino
| Year of publication: |
2023
|
|---|---|
| Authors: | Pichierri, Marco ; Pino, Giovanni |
| Subject: | color saturation | company green trust | consumer intentions | environmental impact | materials' naturalness | product authenticity | product eco-friendliness | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Vertrauen | Confidence | Produktgestaltung | Product design | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338328