Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit
Year of publication: |
1995
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Authors: | Diamantopoulos, A. ; Schlegelmilch, B.B. ; Preez, J.P.Du |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 12.1995, 2, p. 38
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