Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Chunhong Li, Linchi Kwok, Karen L. Xie, Jianwei Liu, Qiang Ye
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Chunhong ; Kwok, Linchi ; Xie, Karen L. ; Liu, Jianwei ; Ye, Qiang |
| Subject: | deep learning | media richness theory | online reviews | user-generated content | visual content | Social Web | Social web | Virales Marketing | Viral marketing | Visualisierung | Visualization | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Content Management | Content management | Web 2.0-Technologien | Web 2.0 technologies | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211019113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265802