Let's laugh about it! : using humor to address complainers’ online incivility
Mathieu Béal, Yany Grégoire, and François A. Carrillat
| Year of publication: |
2023
|
|---|---|
| Authors: | Béal, Mathieu ; Grégoire, Yany ; Carrillat, François A. |
| Subject: | customer incivility | humor | observers | service recovery | social media | Social Web | Social web | Humor | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221129268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228864