Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Ying Qu and Eunsoo Baek
| Year of publication: |
2024
|
|---|---|
| Authors: | Qu, Ying ; Baek, Eunsoo |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 1, p. 91-108
|
| Subject: | Virtual influencer | Human influencer | Visual cue | Consistancy | Trust | Attitude | Vertrauen | Confidence | Social Web | Social web | Virtuelle Organisation | Virtual organization | Virtuelle Realität | Virtual reality | Virtuelles Team | Virtual team | Konsumentenverhalten | Consumer behaviour | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2022-0280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475083