Letting logos speak : leveraging multiview representation learning for data-driven branding and logo design
Ryan Dew, Asim Ansari, Olivier Toubia
| Year of publication: |
2022
|
|---|---|
| Authors: | Dew, Ryan ; Ansari, Asim ; Toubia, Olivier |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 2, p. 401-425
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| Subject: | machine learning | Bayesian estimation | branding | image processing | logos | multiview learning | representation learning | Markenführung | Brand management | Lernprozess | Learning process | Künstliche Intelligenz | Artificial intelligence | Lernen | Learning | Markenimage | Brand image | Bayes-Statistik | Bayesian inference | Lernende Organisation | Learning organization | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363745