"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Yan Huang, Stefanus Jasin, Puneet Manchanda
| Year of publication: |
2019
|
|---|---|
| Authors: | Huang, Yan ; Jasin, Stefanus ; Manchanda, Puneet |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 927-947
|
| Subject: | online video games | gamer behavior | customer engagement | hidden Markov models | optimization | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markov-Kette | Markov chain | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118902