Leveraging ambidextrous market orientations for SME export success in emerging markets
Charles Arthur Robb
| Year of publication: |
2024
|
|---|---|
| Authors: | Robb, Charles Arthur |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 20.2024, 3, p. 55-75
|
| Subject: | Ambidextrous Market Orientation | Emerging Markets | Export Performance | MarketCapability | SMEs | KMU | SME | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Export | Organisationale Ambidextrie | Ambidextrous organization | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry | Exportwirtschaft | Export sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.20.3.202406.55 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323935