Leveraging artificial intelligence in firm-generated online customer communities : a framework and future research agenda

Candice L. Marti, Huimin Liu, Gurpreet Kour, Anil Bilgihan and Yu Xu

Year of publication:	2024
Authors:	Marti, Candice L. ; Liu, Huimin ; Kour, Gurpreet ; Bilgihan, Anil ; Xu, Yu
Subject:	Artificial intelligence \| Customer engagement \| Customer experience \| Online customer communities \| Online customer relationships \| Service \| Service industry \| Value co-creation \| Beziehungsmarketing \| Relationship marketing \| Künstliche Intelligenz \| Kundenintegration \| Customer integration \| Social Web \| Social web \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Dienstleistungsqualität \| Service quality \| Online-Marketing \| Internet marketing \| Dienstleistungssektor

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JOSM-10-2023-0443 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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