Leveraging blockchain to optimize online strategies for remanufactured products with cannibalization
Chen Wang, Yuting You, Shufen Dai, Jennifer Shang, Wei Gu
| Year of publication: |
2025
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| Authors: | Wang, Chen ; You, Yuting ; Dai, Shufen ; Shang, Jennifer ; Gu, Wei |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ISSN 1878-5794, ZDB-ID 2013782-5. - Vol. 199.2025, Art.-No. 104149, p. 1-21
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| Subject: | Blockchain adoption | Cannibalization | Online channel strategy | Remanufactured products | Blockchain | Betriebliche Kreislaufwirtschaft | Reverse logistics | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Produkt-Recycling | Product recovery | Online-Marketing | Internet marketing | Produktmanagement | Product management | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2025.104149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
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