Leveraging comparables for new product sales forecasting
Lennart Baardman, Igor Levin, Georgia Perakis, Divya Singhvi
| Year of publication: |
2018
|
|---|---|
| Authors: | Baardman, Lennart ; Levin, Igor ; Perakis, Georgia ; Singhvi, Divya |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 12, p. 2340-2343
|
| Subject: | Absatz | Sales | Prognoseverfahren | Forecasting model | Innovation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011969903