Leveraging consumer behavior and psychology in the digital economy

Norazah Mohd Suki (Universiti Utara Malaysia, Malaysia), Norbayah Mohd Suki (Universiti Utara Malaysia, Malaysia), editors

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

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Year of publication:	[2020]
Other Persons:	Mohd Suki, Norazah (ed.) ; Norbayah Mohd Suki (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Psychologie \| Psychology \| Social Web \| Social web \| Electronic Commerce \| E-commerce
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (xxi, 299 Seiten) Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-3043-6 ; 978-1-7998-3042-9 ; 978-1-7998-5271-1
Other identifiers:	10.4018/978-1-7998-3042-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394693