Leveraging creativity in charity marketing : the impact of engaging in creative activities on subsequent donation behavior
Lidan Xu, Ravi Mehta, and Darren W. Dahl
| Year of publication: |
2022
|
|---|---|
| Authors: | Xu, Lidan ; Mehta, Ravi ; Dahl, Darren W. |
| Subject: | autonomy | creativity | donation | positive affect | Kreativität | Creativity | Fundraising | Wohltätigkeit | Charity | Emotion | Kreativsektor | Creative industries | Gemeinnützige Organisation | Charitable organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211037587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390583