Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets
Fabio Cassia and Francesca Magno
| Year of publication: |
2025
|
|---|---|
| Authors: | Cassia, Fabio ; Magno, Francesca |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 35.2025, 4, p. 527-550
|
| Subject: | Business-to-business | CBEC | Cross-border e-commerce | Digital platforms | Export strategies | SMEs | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | KMU | SME | Online-Handel | Online retailing | Export | Außenwirtschaftsförderung | Trade promotion | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Lieferantenmanagement | Supplier relationship management | Exportwirtschaft | Export sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-01-2025-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422959