Leveraging customer data in digital markets - contributions to decision support for customers and businesses
vorgelegt von Kilian David Züllig
| Year of publication: |
2025
|
|---|---|
| Authors: | Züllig, Kilian |
| Institutions: | Universität Ulm (degree granting) |
| Publisher: |
Ulm |
| Subject: | Online-Handel | Online retailing | Kundendaten | Customer data | Kaufentscheidung | Purchase decision | Personalisierung | Personalization | Electronic Commerce | Empfehlungssystem |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 Band (verschiedene Seitenzählungen) Illustrationen, Diagramme (teilweise farbig) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung |
| Language: | English |
| Thesis: | Dissertation, Universität Ulm, 2025, Kumulative Dissertation |
| Notes: | Enthält wissenschaftliche Fachartikel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015447697