Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Zhenyuan Liu, Shuihua Han, Chao Li, Shivam Gupta, Uthayasankar Sivarajah
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Zhenyuan ; Han, Shuihua ; Li, Chao ; Gupta, Shivam ; Sivarajah, Uthayasankar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 572-582
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| Subject: | Customer engagement | Demand forecasting | Inventory management strategy | Resource mobilization | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040688