Leveraging customer knowledge obtained through social media : the roles of R&D intensity and absorptive capacity
Elena Ji, Syed Mahmudur Rahman, Ralf Wilden, Nidthida Lin, Norma Harrison
| Year of publication: |
2024
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|---|---|
| Authors: | Ji, Elena ; Rahman, Syed Mahmudur ; Wilden, Ralf ; Lin, Nidthida ; Harrison, Norma |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 182.2024, Art.-No. 114811, p. 1-14
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| Subject: | Innovation | Absorptive capacity | Customer knowledge | PLS-SEM | R&D intensity | Social media | Social Web | Social web | Absorption | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015132998