Leveraging customer relationship through key account management strategy for SMEs
Hasrini Sar and Rai Surya Muliadi
| Year of publication: |
2024
|
|---|---|
| Authors: | Sari, Hasrini ; Muliadi, Rai Surya |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 17-38
|
| Subject: | Key customers | revenue contribuition | Key Account Management strategy | cluster analysis | qualitative research | customer relationship strategy | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | KMU | SME | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Clusteranalyse | Cluster analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072352