Leveraging digital technology in retailing business : unboxing synergy between omnichannel retail adoption and sustainable retail performance
Manjunath S. Vhatkar, Rakesh D. Raut, Ravindra Gokhale, Mukesh Kumar, Milind Akarte, Sudishna Ghoshal
| Year of publication: |
2024
|
|---|---|
| Authors: | Vhatkar, Manjunath S. ; Raut, Rakesh Dulichand ; Gokhale, Ravindra ; Kumar, Mukesh ; Akarte, Milind ; Ghoshal, Sudishna |
| Subject: | Digital technologies | Omnichannel retailing | Retail company performance | TBL | Triple bottom line | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123668