Leveraging emojis as visual semiotics for enhanced engagement in destination marketing
Joanne Yu, Astrid Dickinger, Roman Egger
| Year of publication: |
2024
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|---|---|
| Authors: | Yu, Joanne ; Dickinger, Astrid ; Egger, Roman |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 33.2024, Art.-No. 100925, p. 1-13
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| Subject: | Destination marketing | Emoji sentiment | Social media | User engagement | Visual semiotics | Social Web | Social web | Tourismusmarketing | Tourism marketing | Semiotik | Semiotics | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2024.100925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077014