Leveraging gamification technology to motivate environmentally responsible behavior : an empirical examination of Ant Forest
Qingyu Zhang, Muhammad Azfar Anwar
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Qingyu ; Anwar, Muhammad Azfar |
| Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 56.2025, 1, p. 25-49
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| Subject: | Ant Forest | environmentally responsible behavior | gamification | motivation theory | persuasion theory | psychological need satisfaction | Motivation | Umweltbewusstsein | Environmental consciousness | Forstwirtschaft | Forestry | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/deci.12618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372026