Leveraging Social and Behavior Change Communication (SBCC) to Transform Gender Attitudes and Norms in Mashreq Countries

Female labor force participation in Mashreq countries is notably low due to a range of structural constraints that are further exacerbated by gender norms. This knowledge brief highlights lessons learned from the work under the Mashreq Gender Facility (MGF) to leverage Social and Behavior Change Communication (SBCC) to transform gender attitudes hindering women's inclusion in local economies. It details four steps for ensuring effective SBCC: (1) identify norms through behavioral diagnostics; (2) design and produce SBCC; (3) test and revise content; and, (4) disseminate and monitor outreach