Leveraging social media metrics in improving social media performances through organic reach : a data mining approach
R. Jen-peng Huang, Genesis Sembiring Depari, Sri Vandayuli Riorini, Pai-Chou Wang
| Year of publication: |
2018
|
|---|---|
| Authors: | Huang, R. Jen-peng ; Sembiring Depari, Genesis ; Riorini Vandayuli, Sri ; Wang, Pai-Chou |
| Published in: |
The review of economic and business studies : REBS. - Iaşi : [Verlag nicht ermittelbar], ISSN 2068-7249, ZDB-ID 2480537-3. - Vol. 11.2018, 2, p. 33-48
|
| Subject: | social media | data mining | organic reach | Facebook pages | Rapidminer | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/rebs-2018-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007286