Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Avadhut Arun Patwardhan, Neeraj Pandey and S M. Dhume
| Year of publication: |
2014
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|---|---|
| Authors: | Patwardhan, Avadhut Arun ; Pandey, Neeraj ; Dhume, S M. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 4, p. 201-211
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| Subject: | Pharmaceutical marketing | physicians | internet adoption | technology adoption | technology acceptance model | structural equation modeling | Innovationsakzeptanz | Innovation adoption | Ärzte | Physicians | Innovationsdiffusion | Innovation diffusion | Strukturgleichungsmodell | Structural equation model | Internet | Arzneimittel | Pharmaceuticals | Indien | India | Pharmaindustrie | Pharmaceutical industry | Technologiewahl | Technology choice | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348626