Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Yunhui Huang, Kai H. Lim, Zhijie Lin
| Year of publication: |
2021
|
|---|---|
| Authors: | Huang, Yunhui ; Lim, Kai Hin ; Lin, Zhijie |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 1, p. 93-114
|
| Subject: | currency numerosity | virtual items | massive multiplayer online games | perceived expensiveness | virtual currency systems | Computerspiel | Video game | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594181