Leveraging trends in online searches for product features in market response modeling
Rex Yuxing Du, Ye Hu, & Sina Damangir
| Year of publication: |
2015
|
|---|---|
| Authors: | Du, Rex Yuxing ; Hu, Ye ; Damangir, Sina |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 1, p. 29-43
|
| Subject: | Google trends | market response model | product feature | conjoint analysis | big data | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Big Data | Big data | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502727